playground

Opportunistic marketing at its finest...

Jim Fazio's redesign of the Frenchman's Creek North course shows why he is becoming the architect of choice for the likes of Donald Trump. You expect the fairways at a place like this to be as green as they are, but the blue of the water can catch you off-guard. Frenchman's Creek's water hazards look like they were lifted from postcards.

The article also notes that the total size of the television advertising market in the U.S. is $54 billion annually, which is much larger than Google’s current $20 billion/year playground, online advertising.

Telstra BigPond has opened the doors to its island playground on Second Life. ‘The Pond’ takes a very Australian stance and includes virtual recreations of the Sydney Opera House, The Sydney Harbour Bridge and Uluru (Aires Rock). Among other attractions - visitors can visit the local outback pub, the nightclub and swim in the coral reef.

I think the Bush Spin Doctors are having some Bad Mojo on this one.