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AdWords
Last update: Saturday 11th of February 2012
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AdWords is Google's flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
AdWords Editor 3.0 for Mac is now available and includes all the new features released a few weeks ago for Windows, such as the ability to add site-targeted campaigns, edit a different account while posting changes, and pause or resume keywords, ads, and sites. New and existing users can download version 3.0 from the AdWords Editor website.
Nice post about how to use local search to save advertising cash used in AdWords!
Watch out Google! L.A.-based Spot Runner uses the Web as a self-service platform to buy, place, and distribute local cable-TV ads. If that seems like a marriage of AdWords to the world of video, it's because that's precisely what it is. The company is betting that there are big bucks in helping little guys buy TV commercials for as little as $50!
Easyspace web hosting customers (new and existing) can now benefit from access to free Google AdWords Vouchers, worth up to £30, depending on which web hosting package they own.
This site lets you view country specific AdWords Ads for free, even if you don't live in that country. Example, if you live in the US, you can view what AdWords ads appear in the United Kingdom for a search term. Normally you can't do this because of your IP location. You can even compare up to 3 different countries at the same time!